They may also have forgotten why they subscribed to your list in the first place, or simply made a mistake. The first and most obvious reason for your emails ending up in spam is because your recipients put them there.Įven if your content is strong and the recipient expressly gave you permission to contact them, they may still decide to mark your email as spam as a way to clean up a cluttered inbox. Your Recipients Marked Your Emails as Spam Let’s walk through some of the most common scenarios, and explore what you can do to make sure your messages land in users’ inboxes.ġ. There are numerous reasons emails might be identified as spam, ranging from keywords that trigger spam filters to incorrect permissions. 📩 Make sure they reach your audience with this guide ⬇️ Click to Tweet Why Are My Emails Going to Spam? (9 Potential Reasons) but if your emails are going straight to spam, you're missing out on major marketing impact.
In the next section, we’ll look at some of the most common reasons email goes to spam, and see how you can avoid them.Ħ0% of users say that marketing emails influence their purchases. Every email that lands in spam is wasted money on your part, both for the email itself and any potential conversions it might have generated.įortunately, there’s a lot you can do to keep your messages out of spam folders, and most of it is fairly straightforward. With email delivering an average Return on Investment (ROI) of 122 percent, it’s important to minimize the chance that your messages are in that 20 percent. Uncover performance bottlenecks to deliver a better user experience and hit your business’s revenue goals.
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